Saturday, February 23, 2013
Things have changed since Oakland hosted 2006 NCAA tournament
This will appear in Sunday's print edition of The Oakland Press with the main story about Oakland hosting the NCAA tournament at The Palace.
- The most significant change to the tournament itself is the addition of
three teams to the field when the NCAA created the “First Four,” a play
on the existing “Final Four” conclusion to the tournament, in 2011. The
field now consists of 68 teams and begins play March 19 in Dayton,
Ohio.
- The courts are the most obvious change to the tournament. The NCAA has
stripped venues and host schools of any hint of a local connection.
Around these parts, this is known as “The Oakland rule,” after the
Rochester school got hip to the marketing opportunity at its disposal in
2006. A large cursive “Oakland University,” without any of the
traditional Oakland logos, ran from center court to near the 3-point
arc.
- TV coverage: Turner Sports has vastly expanded its coverage on
television and the web. Utilizing the various cable networks at its
disposal, Turner turned TruTV and other forgotten cable channels into
March Madness mavens, soaking up the ratings boost as well. Last
season, Turner and CBS, which broadcasts tournament game exclusively
once the field is narrowed to just eight teams, jointly launched an
online companion platform for last season’s tournament which featured
coverage of each of the tournament’s opening-round games. This
season, the NCAA has created a YouTube channel where users can watch
highlights, for free, of recent March Madness highlights, including
those created at The Palace in 2006.
- Social media: In its infancy as “Web 2.0” in 2006, it will likely play a
big role in the user experience for CBS and Turner, not to mention
alter the way many fans digest the tournament from their couches or bar
stools.
- Rise of the mid-majors: George Mason in 2006 became the first so-called
“mid-major” to make the Final Four since Pennsylvania in 1979. With
increasing parity in college basketball, schools from lesser-known
conferences, such as Butler in 2010 and 2011, have become a more
frequent occurrence in the tournament’s crown jewel. Oakland
University competes in the Summit League, a conference, which like
other mid-majors, typically only receives on bid to the tournament
field. Men’s basketball coach Greg Kampe attributes the ascension of
small conference schools in part to the NCAA’s acceptance of
“one-and-dones,” players who depart for the NBA after just one season in
college, which has created a more level playing field.
Tickets
for second- and third-round NCAA tournament games at The Palace can be
purchased at www.ncaa.com/mbbtickets, all Ticketmaster outlets and
TicketMaster.com, The Palace Ticket Store inside the West Atrium or by
calling (248) 377-0152.
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